Services

Increase Sales & Profits for 2019



Review of client’s elevation and floor plan design quality
Comparison of design quality of client’s elevations and floor plans versus those of direct competitors
Comparison of client’s standard features and those of the direct competitors
Assess the client’s price positioning versus that of the direct competitors
Evaluate the client’s marketing and on-site product demonstration programs versus those of the direct competitors
Evaluate the client’s sales staffing and approach versus those of the direct competitors
Report the findings, conclusions and recommendations for improvement in a bound report with supporting examples and exhibits


Product Positioning Studies



In-depth analysis of product offered by direct competitors
> Review of front elevations and floor plans
> Assessment of standard features
> Base pricing and lot/unit premium strategies
> Presentation and demonstration of product
Assess market-acceptance potential of the proposed site (location, retail access, schools, etc.)
Identify and analyze the buyer profiles and product preferences
Recommend market-acceptable product line(s) and floor plan mix
Identify key room configurations for floor plans
Recommend standard features to be offered
Recommend initial base pricing and lot/unit premiums
Provide development/phasing strategies
Forecast monthly sales pace


Master Planned Community Research + Consulting



In-depth analysis of competing master planned communities (MPC) 
> Assessment of product types being offered or planned (rental or "for sale")
> Identify best selling product types & why
> Price positioning of product types being offered
> Buyer profiles for product types being offered
> Common-use or exclusive amenities within MPC
> Annual sales velocity and/or market share capture
Identify approved or proposed future MPCs
Determine if there are product niches or unserved buyer profiles
Assess market-acceptance potential of the proposed site (location, retail access, schools, etc.)
Analyze surrounding retail and office market to determine appropriate commercial product for proposed site
Provide following recommendations:
> Lot and/or product segments (rental or “for sale”)
> Floor plan mix and unit sizes for each product series
> Initial base pricing and lot/unit premiums
> Common-use or exclusive amenities to be incorporated into site plan
> If appropriate, commercial product applications for proposed site including leasing rates and end-users
Identify buyer profiles for each product series
Provide development/phasing strategies
Forecast annual sales pace or market share capture potential for residential products

Forecast absorption potential for any recommended commercial product applications


Market Feasibility Studies



Assess market-acceptance potential of the proposed site (location, retail access, schools, etc.)
Survey and analyze direct competitors (rental or "for sale")
Identify approved or proposed future competitor projects
Analyze economic and demographic factors influencing new home demand
Conduct supply and demand assessment of market area
Provide following recommendations: 
> Appropriate lot segment and/or product series
> Floor plan mix and unit sizes
> Key room configurations for each floor plan
> Initial base pricing and lot/unit premiums
> Standard features to be offered
> Site common-use or exclusive amenities (if appropriate)
Identify buyer profiles and floor plan preferences
Provide development/phasing strategies
Forecast monthly or annual sales pace


New Urbanism/Urban In-Fill Development Consulting



For master planned communities, smaller mixed-use or urban in-fill sites:

Product positioning studies  
Market feasibility studies
Consumer preference research
Corrective analysis for slow selling or distressed developments
Master marketing strategies

It should be noted that Market Perspectives and John Schleimer have been involved in researching and consulting on New Urbanism developments (traditional neighborhood developments, pedestrian-oriented and transit-oriented developments) since 1990. Schleimer is a charter member of the Congress for the New Urbanism and frequent speaker on trends in this planning movement at NAHB, ULI and the Congress for the New Urbanism. The firm has been involved in many award-winning and successful New Urbanism developments.



Active Adult Project Studies


Conduct demographic assessment of marketplace to determine potential for active adult project  
Survey and analyze existing active adult projects representing direct competition
Identify approved or proposed future active adult projects
Provide following opinions or recommendations: 
> Does proposed site and marketplace have potential for active adult product?
> Type of product(s) representing best marketplace opportunity
> Floor plan mix and unit sizes
> Standard features
> Initial base pricing and lot/unit premiums
> Common-use or exclusive project amenities
Identify buyer profiles and location sources
Provide development/phasing strategies
Forecast monthly sales pace or market share capture

 



Senior Housing Project Studies



For independent, assisted and memory impaired projects
Conduct demographic assessment of marketplace to determine potential for senior housing project
Survey and analyze existing senior housing projects representing direct competition
Identify approved or proposed future senior housing projects
Provide following opinions or recommendations: 
> Does proposed site and marketplace have the potential for new senior housing project?
> Type of product(s) representing best marketplace opportunity
> Floor plan mix and unit sizes
> Standard features
> Initial base rental rates
> Common-use or exclusive project amenities
Provide development/phasing strategies
Forecast monthly unit absorption pace

 


New Marketplace Strategic Assessment + Planning



Survey and analyze the new home projects in new marketplaces being considered for entry
Review and analyze the economic and demographic factors influencing the new home demand for that marketplace
Assess and identify any product niches that represent new marketplace opportunities
Identify major building firms that represent major competitors and their product, pricing and marketing strengths and weaknesses
Provide following opinions and recommendations: 

> Does new marketplace represent an opportunity for client
> If so, what areas, products and pricing should be focused on
> What marketplace entry strategies should be employed

 


Commercial Real Estate Studies



  • In-depth analysis of office, retail and/or industrial spaces.
    • These spaces include Class A, B and better C spaces.
    • Asses competitive properties located in the defined competitive market area (CMA).
    • Compile the competitive properties current lease rates, tenant improvement allowances, leasing incentives, vacancies rates and tenant profiles.
    • Identify the projected growth in new non-farm jobs that will influence the absorption of future new office, retail and/or industrial space.
    • Identify the access to major thorough fares and population centers.
  • Advise the best use for commercial and professional spaces. These spaces can include “for sale” and lease options.
  • Determine the most effective office, commercial and/or industrial marketing and leasing strategies. 
  • Determine the best end-use and users for the site(s).
  • Identify the demographics of the defined market area.
  • Identify the ideal tenant profile based upon our research.
  • Forecast absorption potential for commercial spaces.

 


Distressed or REO Project Analysis



Review and assess strengths and weaknesses of client’s project (location, product, pricing and marketing)
Survey and analyze the strengths and weaknesses of direct competitors
Conduct a mail-return survey of prospects that have visited client’s project but did not buy
Provide following opinions and/or recommendations:
> Changes to improve client’s product positioning and design quality
> Base pricing and lot/unit premiums adjustments (if necessary)
> Adjustments in standard features and/or amenities
> Changes needed for marketing and selling program

 


Consumer Preference Research



Conduct mail-return surveys targeted to potential prospects or post-sale buyers
Coordinate and conduct focus groups to fine-tune proposed product, features, amenities or confirm marketing approaches/strategies
Conduct one-on-one prospect or buyer interviews

 


Master Marketing Strategies



Assess current marketing program/plan for MPCs or building firms
Develop master marketing strategies for existing or proposed MPCs or building firms
Identify key components or elements for master marketing programs
Formulate monthly cash flow budget for master marketing programs
Recommend media placement or promotional event schedules
Recommend public relations program strategies
Conduct quarterly updates of effectiveness of master marketing program and recommend adjustments where necessary

 


Apartment Feasibility Studies



Evaluate proposed site’s market-acceptability in terms of location, access to retail and entertainment venues, etc.
Survey and analyze existing direct competing apartment projects
Assess economic and demographic factors influencing new apartment demand
Identify approved or proposed future projects that would represent direct competition
Determine supply and demand status of apartment market
Identify renter profiles and location sources for subject site
Provide following recommendations:
> Appropriate rental product type for proposed site
> Unit mix and sizes
> Initial base rental rates and unit premiums
> Standard features
> Project common-use amenities
> Development/phasing strategies
Estimate monthly rental absorption pace until 95% occupancy

 


Mixed-Use Development Studies



Market Perspectives has significant experience in analyzing proposed mixed-use development sites and recommending the appropriate commercial (office and retail) and residential ("for sale" or rental) products. Consulting and research services include:
Survey and analyze the surrounding commercial market to include office and retail complexes, buildings and/or space and identifying the class-type, vacancy rate, leasing rates and other pertinent data
Survey and analyze rental and sales data the surrounding residential market to include active new "for sale" detached and attached projects and new or existing Class A rental projects
Identify proposed future mixed-use developments (approved and in-processing) within the surround market area which might represent competition to the subject site
Conduct a demographic assessment of the surrounding market area to determine the future demand for commercial space and residential products
Recommend the commercial and/or residential product applications which would represent the most market-acceptable for the subject site
Identify the appropriate leasing or rental rates and pricing for the commercial and/or residential products recommended for the subject site
Recommend the development phasing strategies
Forecast the likely absorption pace for either the recommended commercial and/or residential product applications


Contact Market Perspectives for a list of recent studies or consulting assignments and a sample study or report of one of the above services.

 


Company Research Technique Training



Full-day session training company staff how to conduct market and competitor research
Provide all the necessary forms and charts for conducting that research
Review initial research done by company staff and suggest improvements if necessary