Oct 15, 2018

McGuire-Milne Named President of Market Perspectives

Industry veteran Lori McGuire-Milne has been named the new president of Market Perspectives, the Roseville, CA-based national new housing research and consulting firm, on October 15, 2018.
 In making the announcement, Market Perspectives’ founder, John Schleimer, said that Ms. McGuire-Milne brings a wealth of experience in both residential and commercial research and analyses to the firm that will greatly benefit its clients’ needs.
After starting her housing career with Market Perspectives in 1994 where she spent 11 years gaining invaluable experience in research and consulting skills, McGuire-Milne went on to start her own firm called McGuire Research which she ran for 11 years.
She continued her career ladder with a stint with CB Richard Ellis as its director of commercial real estate research for that firm’s Sacramento region office.  Her other industry positions in the Sacramento area included employee services director and operations for Blackpine Holdings; strategic marketing and land acquisition analyst for KB Home; director of marketing and sales for Renasci Homes; and senior analyst for Northern California for John Burns Real Estate Consulting.
“Lori’s remarkable resume and experience and praise from the companies she has worked for made her the obvious choice to head and lead my company in the future,” said Schleimer.

McGuire-Milne holds a Bachelor of Arts degree in Liberal Studies from California State University Sacramento and also hold the prestigious MIRM designation from the National Association of Home Builders’ Institute of Residential Marketing.

Feb 04, 2014

Schleimer Awarded Prestigious NAHB Residential Marketing Award

John Schleimer, president of the Roseville-based real estate research and consulting firm, Market Perspectives, has been selected to receive the prestigious Legend of Residential Marketing award from the National Association of Home Builders (NAHB) at the International Builders Show Las Vegas on February 4, 2014.

The honor will be presented to Schleimer at the National Sales and Marketing Council awards gala known as The Nationals at The Wynn hotel and which will be attended by 1,000 industry professionals. The Legend award recognizes those individuals that have made a significant contribution to furthering the excellence in new home building and marketing. Since its inception in 1992, there have been only 47 persons who have received this award which is one of the highest accolades given by NAHB to its organization members. Schleimer will be only the second market researcher in the industry to be accorded this honor.

He speaks regularly on the importance of market research and product positioning at the International Builders Show, the Pacific Coast Builders Conference, the Southeast Builders and other regional builder conferences throughout the United States. His international assignments have included work in Canada, Norway and Germany.

Two the developments he has provided market and consumer research and product positioning strategies have been award the "master planned community of the year" at The Nationals in 1999 and 2009 besides having three other developments final in that same award category over the years. One of communities, Orenco Station in Hillsboro, OR was named by BUILDER magazine as one of the top 10 most influential residential projects in America during the past 25 years as part of that publication's 25th anniversary issue in April 2005.

Schleimer is past president of the Institute of Residential Marketing and current trustee of the 50+ Housing Council and member of the Single Family Production Builder Committee at NAHB. He was creator and host of the former weekly internet talk radio show, "Housing in America," on and has also be the recipient of the Bill Molster Award from NAHB in 2010 for his service and contributions to the National Sales and Marketing Council and IRM since 1986.