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John Schleimer, MIRM, CAASH
John Schleimer, MIRM, CAASH is founder and president of Market Perspectives and has been a new housing consultant and researcher since starting his former firm, Market Directions, in 1982. He is recognized as one of the leading experts in America in product positioning for master planned communities, strategic product planning for new home builders and assessing the market potential for New Urbanism developments. His clients and their projects on which his firm has performed services have been accorded over 100 regional or national awards for planning or design excellence and have had sales success. John Schleimer

Schleimer has been selected to receive the prestigious Legend of Residential Marketing award from the National Association of Home Builders (NAHB). The honor will be presented to Schleimer at the National Sales and Marketing Council awards gala known as The Nationals at The Wynn hotel and which will be attended by 1,000 industry professionals at the 2014 International Builders Show in Las Vegas. The Legend award recognizes those individuals that have made a significant contribution to furthering the excellence in new home building and marketing. Since its inception in 1992, there have been only 47 persons who have received this award which is one of the highest accolades given by NAHB to its organization members. Schleimer will be only the second market researcher in the industry to be accorded this honor.

He was a national instructor for the Institute of Residential Marketing (IRM) for market research, product positioning and marketing strategies for 15 years. Additionally, he is a regular speaker for such real estate industry groups or conclaves as the National Association of Home Builders' (NAHB) annual conventions, the Pacific Coast Builders Conference, Southeast Builders Conference, Midwest Builders Convention, Midwest Builders Show, Urban Land Institute, the Congress for the New Urbanism and numerous building industry associations across America. He was the keynote speaker for the Urban Development Institute of Australia at its annual meeting in Perth in 2002.

Frequently quoted in such national publications as The New York Times, Wall Street Journal, Los Angeles Times and Washington Post, Schleimer is past president of the IRM and has served as a Trustee of the National Sales and Marketing Council of NAHB. He is the chairperson of the advisory committee for the 2005 National Sales and Marketing Awards of NAHB which will be held in Orlando, FL in January of that year.

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