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Click on one of the services listed below to read more about it:
Survival Kit 2008
Product Positioning Studies
Master Planned Community Research + Consulting
Market Feasibility Studies
New Urbanism/Urban In-Fill Development Consulting
Active Adult Project Studies
Senior Housing Project Studies
New Marketplace Strategic Assessment + Planning
Distressed or REO Project Analysis
Consumer Preference Research
Master Marketing Strategies
Apartment Feasibility Studies
Company Research Technique Training
Survival Kit 2008
| • | Review of client’s elevation and floor plan design quality |
| • | Comparison of design quality of client’s elevations and floor plans versus those of direct competitors |
| • | Comparison of client’s standard features and those of the direct competitors |
| • | Assess the client’s price positioning versus that of the direct competitors |
| • | Evaluate the client’s marketing and on-site product demonstration programs versus those of the direct competitors |
| • | Evaluate the client’s sales staffing and approach versus those of the direct competitors |
| • | Report the findings, conclusions and recommendations for improvement in a bound report with supporting examples and exhibits |
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Product Positioning Studies
| • | In-depth analysis of product offered by direct competitors
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| • | Assess market-acceptance potential of the proposed site (location, retail access, schools, etc.) | ||||||||
| • | Identify and analyze the buyer profiles and product preferences | ||||||||
| • | Recommend market-acceptable product line(s) and floor plan mix | ||||||||
| • | Identify key room configurations for floor plans | ||||||||
| • | Recommend standard features to be offered | ||||||||
| • | Recommend initial base pricing and lot/unit premiums | ||||||||
| • | Provide development/phasing strategies | ||||||||
| • | Forecast monthly sales pace |
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Master Planned Community Research + Consulting
| • | In-depth analysis of competing master planned communities (MPC)
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| • | Identify approved or proposed future MPCs | ||||||||||||
| • | Determine if there are product niches or unserved buyer profiles | ||||||||||||
| • | Assess market-acceptance potential of the proposed site (location, retail access, schools, etc.) | ||||||||||||
| • | Analyze surrounding retail and office market to determine appropriate commercial product for proposed site | ||||||||||||
| • | Provide following recommendations:
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| • | Identify buyer profiles for each product series | ||||||||||||
| • | Provide development/phasing strategies | ||||||||||||
| • | Forecast annual sales pace or market share capture potential for residential products | ||||||||||||
| • | Forecast absorption potential for any recommended commercial product applications
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Market Feasibility Studies
| • | Assess market-acceptance potential of the proposed site (location, retail access, schools, etc.) | ||||||||||||
| • | Survey and analyze direct competitors (rental or "for sale") | ||||||||||||
| • | Identify approved or proposed future competitor projects | ||||||||||||
| • | Analyze economic and demographic factors influencing new home demand | ||||||||||||
| • | Conduct supply and demand assessment of market area | ||||||||||||
| • | Provide following recommendations:
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| • | Identify buyer profiles and floor plan preferences | ||||||||||||
| • | Provide development/phasing strategies | ||||||||||||
| • | Forecast monthly or annual sales pace |
New Urbanism/Urban In-Fill Development Consulting
For master planned communities, smaller mixed-use or urban in-fill sites:
| • | Product positioning studies |  |
| • | Market feasibility studies | |
| • | Consumer preference research | |
| • | Corrective analysis for slow selling or distressed developments | |
| • | Master marketing strategies |
It should be noted that Market Perspectives and John Schleimer have been involved in researching and consulting on New Urbanism developments (traditional neighborhood developments, pedestrian-oriented and transit-oriented developments) since 1990. Schleimer is a charter member of the Congress for the New Urbanism and frequent speaker on trends in this planning movement at NAHB, ULI and the Congress for the New Urbanism. The firm has been involved in many award-winning and successful New Urbanism developments.
Active Adult Project Studies
| • | Conduct demographic assessment of marketplace to determine potential for active adult project |  |
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| • | Survey and analyze existing active adult projects representing direct competition | |||||||||||||
| • | Identify approved or proposed future active adult projects | |||||||||||||
| • | Provide following opinions or recommendations:
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| • | Identify buyer profiles and location sources | |||||||||||||
| • | Provide development/phasing strategies | |||||||||||||
| • | Forecast monthly sales pace or market share capture | |||||||||||||
Senior Housing Project Studies
| • | For independent, assisted and memory impaired projects | ||||||||||||
| • | Conduct demographic assessment of marketplace to determine potential for senior housing project | ||||||||||||
| • | Survey and analyze existing senior housing projects representing direct competition | ||||||||||||
| • | Identify approved or proposed future senior housing projects | ||||||||||||
| • | Provide following opinions or recommendations:
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| • | Provide development/phasing strategies | ||||||||||||
| • | Forecast monthly unit absorption pace |
New Marketplace Strategic Assessment + Planning
| • | Survey and analyze the new home projects in new marketplaces being considered for entry | ||||||
| • | Review and analyze the economic and demographic factors influencing the new home demand for that marketplace | ||||||
| • | Assess and identify any product niches that represent new marketplace opportunities | ||||||
| • | Identify major building firms that represent major competitors and their product, pricing and marketing strengths and weaknesses | ||||||
| • | Provide following opinions and recommendations:
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Distressed or REO Project Analysis
| • | Review and assess strengths and weaknesses of client’s project (location, product, pricing and marketing) | ||||||||
| • | Survey and analyze the strengths and weaknesses of direct competitors | ||||||||
| • | Conduct a mail-return survey of prospects that have visited client’s project but did not buy | ||||||||
| • | Provide following opinions and/or recommendations:
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Consumer Preference Research
| • | Conduct mail-return surveys targeted to potential prospects or post-sale buyers |
| • | Coordinate and conduct focus groups to fine-tune proposed product, features, amenities or confirm marketing approaches/strategies |
| • | Conduct one-on-one prospect or buyer interviews |
Master Marketing Strategies
| • | Assess current marketing program/plan for MPCs or building firms |  |
| • | Develop master marketing strategies for existing or proposed MPCs or building firms | |
| • | Identify key components or elements for master marketing programs | |
| • | Formulate monthly cash flow budget for master marketing programs | |
| • | Recommend media placement or promotional event schedules | |
| • | Recommend public relations program strategies | |
| • | Conduct quarterly updates of effectiveness of master marketing program and recommend adjustments where necessary | |
Apartment Feasibility Studies
| • | Evaluate proposed site’s market-acceptability in terms of location, access to retail and entertainment venues, etc. | ||||||||||||
| • | Survey and analyze existing direct competing apartment projects | ||||||||||||
| • | Assess economic and demographic factors influencing new apartment demand | ||||||||||||
| • | Identify approved or proposed future projects that would represent direct competition | ||||||||||||
| • | Determine supply and demand status of apartment market | ||||||||||||
| • | Identify renter profiles and location sources for subject site | ||||||||||||
| • | Provide following recommendations:
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| • | Estimate monthly rental absorption pace until 95% occupancy |
Contact Market Perspectives for a list of recent studies or consulting assignment and sample study or report of one of these services.
Company Research Technique Training
| • | Full-day session training company staff how to conduct market and competitor research |
| • | Provide all the necessary forms and charts for conducting that research |
| • | Review initial research done by company staff and suggest improvements if necessary |
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