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Schleimer Awarded Prestigious NAHB
Residential Marketing Award

John Schleimer, president of the Roseville-based real estate research and consulting firm, Market Perspectives, has been selected to receive the prestigious Legend of Residential Marketing award from the National Association of Home Builders (NAHB) at the International Builders Show Las Vegas on February 4, 2104.

The honor will be presented to Schleimer at the National Sales and Marketing Council awards gala known as The Nationals at The Wynn hotel and which will be attended by 1,000 industry professionals. The Legend award recognizes those individuals that have made a significant contribution to furthering the excellence in new home building and marketing. Since its inception in 1992, there have been only 47 persons who have received this award which is one of the highest accolades given by NAHB to its organization members. Schleimer will be only the second market researcher in the industry to be accorded this honor.

He speaks regularly on the importance of market research and product positioning at the International Builders Show, the Pacific Coast Builders Conference, the Southeast Builders and other regional builder conferences throughout the United States. His international assignments have included work in Canada, Norway and Germany.

Two the developments he has provided market and consumer research and product positioning strategies have been award the "master planned community of the year" at The Nationals in 1999 and 2009 besides having three other developments final in that same award category over the years. One of communities, Orenco Station in Hillsboro, OR was named by BUILDER magazine as one of the top 10 most influential residential projects in America during the past 25 years as part of that publication's 25th anniversary issue in April 2005.

Schleimer is past president of the Institute of Residential Marketing and current trustee of the 50+ Housing Council and member of the Single Family Production Builder Committee at NAHB. He was creator and host of the former weekly internet talk radio show, "Housing in America," on and has also be the recipient of the Bill Molster Award from NAHB in 2010 for his service and contributions to the National Sales and Marketing Council and IRM since 1986.


Schleimer Awarded Prestigious NAHB
Active Adult Specialist Designation

John Schleimer, President of Roseville-based Market Perspectives, which provides real estate research and consulting services, has been awarded the new prestigious Certified Active Adult Specialist in Housing (CAASH) designation by the National Association of Home Builders (NAHB).

The CAASH program recognizes those within the home building industry who have contributed to the advancement of the 50+ housing market through their professionalism and expertise in research, product development and marketing.

Among its accomplishments, Market Perspectives conducted the first national mail-return survey of active adult home buyers in 2000 to determine this growing consumer segment’s motivations for purchasing a new home, their design and feature preferences and marketing techniques to which they favorably responded. The results of this survey were presented in a special program at IBS that year and featured in an exclusive article in Builder magazine.

In 2004 and 2005, one of Market Perspectives´┐Ż active adult builder clients was accorded 16 national awards at IBS for product design, model merchandising and marketing at the Best of 50+ Housing Awards and the National Sales and Marketing Awards.


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