Schleimer Honored With Bill Molster Award
At International Builders Show In Las Vegas

John Schleimer, president of Market Perspectives, was honored with the prestigious Bill Molster Award at the National Sales and Marketing Awards ceremony at the International Builders Show conducted by the National Association of Home Builders (NAHB) in Las Vegas on January 19.

The award is named for Bill Molster, who was responsible for the development of NAHB's Marketing Department and ultimately the National Sales and Marketing Council. Bill joined NAHB in 1955 as a special assistant to the executive director, and in that position was responsible for finding ways of increasing and expanding the services of the association. He was recognized by his peers with the establishment of the "Bill Molster Award" as a tribute to his extraordinary service to the NSMC. Since 1965, this award has been given annually to individuals who have made major contributions to furthering the goals of the NSMC and the Institute of Residential Marketing (IRM).

“Throughout his career, John has demonstrated great leadership and dedication to the National Sales and Marketing Council, the Institute of Residential Marketing, and to the industry,” said Tom Stephani, 2009 NSMC Chair. “He embodies everything this award represents, and we are proud to honor him for his hard work.”

As president of Market Perspectives, Schleimer has been working with home builders nationwide for more than 25 years.  During this time, Schleimer and his firm have been recognized for their contribution to numerous award-winning new home communities including Villebois in Wilsonville, OR, which was honored as the “Community of the Year” at The NationalsSM Awards gala on the same evening.

Schleimer is past president of the Institute of Residential Marketing and is a current trustee of the National Sales and Marketing Council and the 50+ Housing Council.  He is an active member of the North State BIA and chairperson of the 50+ Housing Council of the Central Valley.

Market Perspectives Recognized
At International Builders Show In Las Vegas

Market Perspectives was recognized at the International Builders Show conducted by the National Association of Home Builders (NAHB) in Las Vegas on January 19 for its market and consumer research work and product positioning strategies for the Villebois master planned community which is located in Wilsonville, OR.

Villebois, developed by Costa Pacific Communities, was named “Community of the Year” for 2009 at the National Sales and Marketing Council’s annual awards ceremony known as The Nationals in front of 400 industry professionals.  The community was also won for “Attached Home of the Year.”

Market Perspectives and its president, John Schleimer, have been involved as a team member in the research and planning for Villebois for over six years.

This year’s honor marks the second time in the last 10 years that Market Perspectives has provided research and product positioning strategies for a master planned community that has been accorded the “Community of the Year” award by NAHB.  In 1999, it was Orenco Station in Hillsboro, OR. 

“It is a great honor to be involved in one “Community of the Year” but to be involved in two such developments makes it even more rewarding and humbling,” commented Schleimer.  “It’s not very often that consulting firms like mine are given the opportunity to work for a great developer that understands the importance of market and consumer research in identifying what buyers really want.”

John Schleimer, President of Roseville-based Market Perspectives, which provides real estate research and consulting services, has been awarded the new prestigious Certified Active Adult Specialist in Housing (CAASH) designation by the National Association of Home Builders (NAHB).

The CAASH program recognizes those within the home building industry who have contributed to the advancement of the 50+ housing market through their professionalism and expertise in research, product development and marketing.

Among its accomplishments, Market Perspectives conducted the first national mail-return survey of active adult home buyers in 2000 to determine this growing consumer segment’s motivations for purchasing a new home, their design and feature preferences and marketing techniques to which they favorably responded. The results of this survey were presented in a special program at IBS that year and featured in an exclusive article in Builder magazine.

In 2004 and 2005, one of Market Perspectives’ active adult builder clients was accorded 16 national awards at IBS for product design, model merchandising and marketing at the Best of 50+ Housing Awards and the National Sales and Marketing Awards.

Schleimer Selected Chairperson for 50+ Housing Council of the Central Valley

The newly formed 50+ Housing Council of the Central Valley which includes the North State BIA, BIA of Delta and Building Industry of Central California, has selected John Schleimer to be the 2010 chairperson. This council has been formed to promote and assist home builders who are currently involved or plan to enter the 50+ housing market. An ambitious agenda is being planned by this council for 2010 including special meeting presentations by 50+ housing experts and CAASH education courses.

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